Stanbic IBTC Bank is a financial services company that offers its clients a wide range of personal and commercial banking products through over 180 branches spread across every state in Nigeria. The Bank was looking to promote its credit card product.
As the idea behind a credit card is that you can buy what you want now and then pay for it later, our creative focused on that main benefit – “Buy now, pay later”.
For digital, we wanted to bring that concept to life, to let people see that if you can dream it, you can have it now – with the Stanbic IBTC credit card. To do that, we took over the two main banners on the home page – the leaderboard at the top and the rectangle on the right hand side – and had creative in both synched and working together to create one execution.
The leaderboard showed the goal while the rectangle showed our hero dreaming about the goal, then, as if by magic, or rather by the power of Stanbic IBTC’s credit card, the hero jumped out of the rectangle and into the leaderboard showing that if you can dream it, you can have it.