BACKGROUND
Bisquit Cognac was looking to launch into the Nigerian market. The aim was to position Bisquit as the first and only choice of those-who-know/the elite.
Leveraging Bisquit’s proposition of l’art de vivre, the launch was focused on bringing a richer, deeper, more meaningful experience to the elite of Nigeria using fine dining as a platform and launching Le Griffon, a pop-up restaurant.
WHAT WAS/IS OUR IDEA ?
TO SUPPORT THE LAUNCH, WE EMPLOYED A THREE PART DIGITAL CAMPAIGN:
We developed a website that introduced the brand to the market and the range of products it offers; featured information on the celebrity chef that would be in charge of Le Griffon for the launch and also gave invitees the chance to see what the menu would be on the night.
We designed and implemented banners to promote the event and build up anticipation about the opening of the pop-up restaurant.
We also set up social media pages to build a community of interested people that the brand could look to engage with moving forward.
