Campaign Title: Shey you sabi ?
Client: Playhouse (Internal)
How do we educate companies in Nigeria on the importance of digital media in an engaging way – while also raising our profile as an agency and showcasing ourselves as experts in digital?
WHAT WAS/IS OUR IDEA ?
We looked to piggy back on the popularity of the “Did you know?” series of animations but creating a localized Nigerian version titled Se You Sabi (Did You Know).
The idea is to disseminate interesting local facts about the digital landscape in Nigeria.