Campaign Title: Twitter interview with Babatunde Fashola, Lagos State Governor

Client: Spirit of Lagos


The Spirit of Lagos is a behavioural change campaign aimed at getting Lagosians to ‘change their behaviour’.


To help promote the campaign, we arranged to interview the Governor of Lagos State, Babatunde Fashola, on Twitter.

For an hour, we asked him a range of questions and also managed to include some from those ‘listening in’.

The conversation was followed by people from over 8 different countries including Australia and Laos.

It reached an estimated amount of 1,581,340 accounts, generated 6,271,017 impressions and resulted in an increase of 2.9% in the number of followers of the Spirit of Lagos Twitter handle.

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